Global setup > Prebid > Bidders
Last edited: 2024/05/24
The "Priority" allows you to rank bidders based on their importance. This helps ensure that more valuable bidders always participate in the auction, while less important ones do so conditionally.
Primary: When a bidder is set to "Primary," the auction will wait for this bidder to place its bid before moving back to Google Ad Manager (GAM), as long as the Prebid timeout hasn't expired.
Secondary: When a bidder is set to "Secondary," the auction will proceed to GAM as soon as all "Primary" bidders have placed their bids, even if the Prebid timeout hasn't expired.
This setup ensures that high-priority bidders are always considered in the auction, while lower-priority bidders are included only if time permits.
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