Create new role for Yieldbird
Go to Google Ad Manager > Access & authorization > Roles > New role
Name: Yieldbird (you can name it differently, we just recommend this name for simplicity):
Access level:
<aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> Note that if you have GAM Small Business, some of this may not be available. In such case, you can skip the required permission.
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All default permissions for Trafficker role Start with ‘Copy permissions from role: Trafficker’:
Add additional permissions within ‘Trafficking and delivery’:
Add additional permissions within ‘Manage people’:
<aside> <img src="/icons/link_yellow.svg" alt="/icons/link_yellow.svg" width="40px" /> Google Ad Manager documentation on user roles & permissions (link)
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Create new user
Go to: Go to Google Ad Manager > Access & authorization > Users > New user
Email address: benchmarks@yieldbird.com
Role: Yieldbird
If you use TEAMS feature (available in GAM360 only), please enable benchmarks@yieldbird.com to access “All entities”
<aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> More about teams: Providing GAM access for Yieldbird when using GAM Teams
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Watch a short video on how to grant access to GAM:
https://www.loom.com/share/06a54eea10f947208b5be195ae5b90a1?sid=c3180878-8d4a-4fa2-81f2-6263ac280731
Purposes of requesting permissions additional to standard ‘Trafficker’ role:
Purposes of requesting permissions within ‘Trafficker’ role:
Ad Exclusion Rules - needed to verify Demand Providers not allowed on your inventory (Unfilled Recovery only)
Reporting - used for:
Mark that GAM requires the following permissions in order to allow reporting:
Without the above permissions you will not be able to grant access to reporting.
On this page: