How to grant access - regular user

  1. Create new role for Yieldbird

    1. Go to Google Ad Manager > Access & authorization > Roles > New role

    2. Name: Yieldbird (you can name it differently, we just recommend this name for simplicity):

    3. Access level:

      <aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> Note that if you have GAM Small Business, some of this may not be available. In such case, you can skip the required permission.

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      1. All default permissions for Trafficker role Start with ‘Copy permissions from role: Trafficker’:

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      2. Add additional permissions within ‘Trafficking and delivery’:

        1. Approve and reject orders and line items
        2. Edit ad units, placements and key-values
      3. Add additional permissions within ‘Manage people’:

        1. View pricing rules
        2. Modify pricing rules

      <aside> <img src="/icons/link_yellow.svg" alt="/icons/link_yellow.svg" width="40px" /> Google Ad Manager documentation on user roles & permissions (link)

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  2. Create new user

    1. Go to: Go to Google Ad Manager > Access & authorization > Users > New user

    2. Email address: benchmarks@yieldbird.com

    3. Role: Yieldbird

    4. If you use TEAMS feature (available in GAM360 only), please enable benchmarks@yieldbird.com to access “All entities”

      <aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> More about teams: Providing GAM access for Yieldbird when using GAM Teams

      </aside>

See a short video tutorial

Watch a short video on how to grant access to GAM:

https://www.loom.com/share/06a54eea10f947208b5be195ae5b90a1?sid=c3180878-8d4a-4fa2-81f2-6263ac280731

Purposes of requesting particular permissions

Purposes of requesting permissions additional to standard ‘Trafficker’ role:

Purposes of requesting permissions within ‘Trafficker’ role:

Ad Exclusion Rules - needed to verify Demand Providers not allowed on your inventory (Unfilled Recovery only)

Reporting - used for:

Mark that GAM requires the following permissions in order to allow reporting:

Without the above permissions you will not be able to grant access to reporting.

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