How to grant access for a service account?

1. Create new role for Yieldbird

   1. Go to Google Ad Manager > Access & authorization > Roles > New role

   2. Name: Yieldbird (you can name it differently, we just recommend this name for simplicity):

   3. Access level:

      <aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> Note that if you have GAM Small Business, some of this may not be available. In such case, you can skip the required permission.

      </aside>

      1. All default permissions for Trafficker role Start with ‘Copy permissions from role: Trafficker’:

         

      2. Add additional permissions within ‘Trafficking and delivery’:

         1. Edit ad units, placements and key-values

      3. Add additional permissions within ‘Manage people’:

         1. View pricing rules
         2. Modify pricing rules

      <aside> <img src="/icons/link_yellow.svg" alt="/icons/link_yellow.svg" width="40px" /> Google Ad Manager documentation on user roles & permissions (link)

      </aside>

   <aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> Purposes of Requesting Specific Permissions:

   • Permissions related to Ad Units, Placements, and Key Values - required for:

     • Creating key values
     • Creating a technical Ad Unit to pre-configure GAM Placements (Price Genius only)
     • Automating management of Price Genius Unified Pricing Rules (UPRs) (Price Genius only)

   • Ad Exclusion Rules - needed to verify Demand Providers not allowed on your inventory (Unfilled Recovery only)

   • Access to Ad Exchange Interface / View & Modify Pricing Rules - required to manage Unified Pricing Rules (Price Genius only)

   • Reporting - used for:

     • Generating performance reports
     • Managing Refresher targeting per Line Item priority or keyword (Refresher only)
     • Verifying implementation correctness and troubleshooting
     • Modeling parameters for Viewability Tools (Viewability Tools only)
     • Modeling optimal pricing by Price Genius (Price Genius only)

     Mark that GAM requires the following permissions in order to allow reporting:

     • View my orders and line items,
     • View creatives,
     • View ad units, placements, and labels,
     • View mobile apps,
     • View companies and contacts.

     Without the above permissions you will not be able to grant access to reporting.

   </aside>

2. Add service account user

   1. Go to Google Ad Manager > Global settings > Network settings > Add a service account user

   2. Email: [email protected]

   3. Role: Yieldbird

   4. If you use TEAMS feature (available in GAM360 only), please enable [email protected] to access “All entities”

      <aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> More about teams: Providing GAM access for Yieldbird when using GAM Teams

      </aside>

See a short video tutorial

Watch a short video on how to grant access to GAM:

https://www.loom.com/share/06a54eea10f947208b5be195ae5b90a1?sid=c3180878-8d4a-4fa2-81f2-6263ac280731

On this page: