Get started with Price Genius

Last edited: 2025/03/17

<aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> Before you start, please complete the general Yieldbird Platform implementation. Learn more.

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1. Set the share of the traffic for Price Genius

By default, Price Genius is enabled on 90% of the traffic. However, you can adjust this setting if needed.

The traffic split is controlled at the Domain level, individually for each Domain. You can modify it in Inventory > Domains > Price Genius: Traffic Affected [%].

2. Select ad units for Price Genius

Select which ad units shall be handled by Price Genius using toggles on / off.

To do that go to Inventory > Ad Units > Price Genius on / off toggle

<aside> <img src="/icons/arrow-right_green.svg" alt="/icons/arrow-right_green.svg" width="40px" /> Good practice: To enable Price Genius on all Ad Units with a single click, click the three dots next to the Module name and select ‘Activate on all Ad Units’.

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3. Adjust Google Ad Manager’s global admin settings

To achieve best results we recommend adjusting Google Ad Manager’s Global settings:

• Disabling “Optimized pricing” on account level since it may interfere with our Exploration process

  <aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> Read more: Disabling Optimized pricing on account level

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• If you are using Protected Audience API: enabling “Apply advertiser and buyer protections and pricing rules in the on-device auction”.

To do that:

• Log into Google Ad Manager, and go to Admin > Global settings > Network Settings

• In the section Ad serving settings toggle <off> Optimized pricing

  

• In the section Ad preference settings (only if you use Protected Audience API) toggle <on> “Apply advertiser and buyer protections and pricing rules in the on-device auction”

  

4. Wait for Yieldbird to set up Price Genius for you

Using Price Genius module requires Yieldbird to perform the setup that takes ~2 weeks. It includes doing changes in Google Ad Manager and gathering some data before the system can start.

All of the below listed points are delivered by Yieldbird and do not require taking any actions on Publisher side:

1. Verifying if your Inventory meets the technical requirements:

   <aside> <img src="/icons/wrench_gray.svg" alt="/icons/wrench_gray.svg" width="40px" /> Technical requirements:

   Setup / Ad Manager:

   • Minimum 80 free Unified Pricing Rules
   • Ad units where Price Genius is working must have at least 50k ad requests reaching Open Market daily and ideally viewability >30%*
   • No mediations / multiple ad server setup.

   Business requirements:

   • Not requiring to keep minimum floor at a certain level
   • No irregular & unpredictable traffic peaks (e.g. due to buying traffic)

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   *ad requests reaching Open Market = Total code served count + unfilled impressions - Direct Impressions (Sponsorship, Standard and Preferred Deals)

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   <aside> <img src="/icons/new-alert_red.svg" alt="/icons/new-alert_red.svg" width="40px" /> Watch out: the above criteria must be met on all inventory including in particular website used for test; Otherwise test period may be inconclusive.

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2. Preparing your GAM

3. Creating Unified Pricing Rules

4. Launching Price Genius

Congrats! We are now starting Price Genius’ pricing optimization!

<aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> Explore Price Genius performance dashboard

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<aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" />

Price Genius is also available native for mobile applications for Android (Java, Kotlin) or iOS. Learn more about the inapp implementation.

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