How to create or modify a Benchmark pricing rule?

Last edited: 2024/05/06

You can benchmark Price Genius to any pricing strategy you may want, however please make sure to handle benchmark pricing rules according to the instruction below:

  1. Login to your GAM and go to Inventory > Pricing rules

  2. Find the pricing rule that you want to modify or click on New unified pricing rule

  3. Set or modify pricing rule’s targeting criteria and

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    Google Ad Manager documentation on Unified Pricing Rules: link

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  4. Set the pricing rule custom targeting to: yb_ab (yb_ab) is none of a1, a2, a3, a4, a5, a6, a7, a8, a9, b

    <aside> <img src="/icons/new-alert_red.svg" alt="/icons/new-alert_red.svg" width="40px" /> Attention: without this custom targeting the pricing rule will interfere with Price Genius and will result in Price Genius working improperly.

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<aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> Before you create or modify pricing rules, make sure you disabled Optimised Pricing on account level: Disabling Optimized pricing on account level

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