Last edited: 6 May, 2024
You can benchmark Price Genius to any pricing strategy you may want, however please make sure to handle benchmark pricing rules according to the instruction below:
Login to your GAM and go to Inventory > Pricing rules
Find the pricing rule that you want to modify or click on New unified pricing rule
Set or modify pricing rule’s targeting criteria and
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Google Ad Manager documentation on Unified Pricing Rules: link
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Set the pricing rule custom targeting to: yb_ab (yb_ab) is none of a1, a2, a3, a4, a5, a6, a7, a8, a9, b
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Attention: without this custom targeting the pricing rule will interfere with Price Genius and will result in Price Genius working improperly.
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Before you create or modify pricing rules, make sure you have disabled Optimised Pricing at account level.
Disabling Optimized pricing on account level
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