Prebid Analytics dashboard

Last edited: 2023/09/25

Prebid Analytics (PA) gives you tools to analyse your performance with many metrics and dimensions, based on Prebid data.

<aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> Prebid Stack gives you 2 analytics tools for 2 different sources of data:

• GAM reporting, based on GAM data
• Prebid analytics, based on Prebid data

For data from your Own bidders, Prebid Stack does not have an access and you need to connect to your Bidders account directly.

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Analytics sub-modules:

• Dashboard.
  • General dashboard
  • Performance per bidders
  • Performance by sites
  • Performance by ad units
  • Performance by ad sizes
  • Performance by devices
  • Performance by countries
• Ad type analysis
• Bidder analysis
  • Bidder list
  • General charts
  • Incremental revenue
  • Bidder response time
• Site analysis
• Auction reports
• Revenue reports
• A/B Testing

<aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> If you want to download data in .csv form, you can do so through the Auction reports or Revenue reports tabs.

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How to use Prebid Analytics?

Activating Prebid Analytics (PA)

If you did not activate PA on domain level, your data will be sampled at 10%, hence not precise.

To activate PA:

1. Go to User Workspace > Add-on, and turn the PA toggle on.
2. For each of the domains you wish to activate PA, go to Configuration > Domains > Edit domain > Edit domain configuration, and turn the PA toggle on.

How to access Prebid Analytics?

Prebid Analytics is accessible from your left tab panel: Performance > Prebid Analytics

General metrics and dimensions

What are the metrics available?

General revenue

• Gross revenue: sum of impressions CPM / 1000
• Bid requests: number of bidder requests
• Requests: number of ad requests (1 ad request can have more bid requests upon the number of bidders connected to 1 ad unit)
• Impressions: number of impressions
• Bid price: average CPM for all bids
• eCPM: average CPM for all impressions
• Bid rate (%) = bids / bid requests
• Win rate (%) = wins / bids
• Timeout rate = bid timeouts / bid requests

Bidder information

All the above metrics are available on a bidder level… and more:

• Requests / bidder
• Bids / bidder
• Bid Rate / bidder
• Win Rate / bidder
• Bid Load Time / bidder
• Timeouts / bidder
• Timeout Rate / bidder
• Response Time / bidder
• Incremental revenue / bidder
• Unaffected revenue / bidder

What are the dimensions available?

You can look at your metrics filtering your data across many dimensions:

• At the top: filtering for an applicable time frame or currency
• On the right hand side:
  • Sites: enter your domain(s)
  • Bidders: enter the bidder alias(es)
  • Ad units: enter the DIV Ids of the ad unit(s)
  • Devices: select the type of device
  • Countries
  • All versions. Versions are mainly used for AB testing.

<aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> For more information: ‣ and A/B testing

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Choose the versions you want to see. Note that the data will be the aggregated data for all the selected versions. If you want to compare several versions, go the the A/B testing tab.

• User consent. This is related to the feature “Ad serving for users without consent”. Choose between the 2 modes: User <Consent> and <No consent>
• Prebid analytics mode: if you are using prebid analytics, your data is 100%. If you are not using it, it is sampled 10%.

Dashboard

The dashboard provides you the most general Prebid performance data with the main metrics and dimensions.

<aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> Data sampling means that you get results from a portion of page views. The default setting is a 10% sample and this is sufficient to draw valuable conclusions, especially for domains with a lot of page views. If you want to see 100% data, contact your Customer Success Manager.

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<aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> The Expected Gross Revenue is based on the revenue generated in this time frame, 1 week before.

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Ad type analysis

Analyse the ad performance in terms of bids, wins, impressions, revenue, eCPM, bid prices, and win rates, and compare it to the type of ad (banner and video).

Bidder analysis

The bidder analysis is meant to analyse a bidder performance. It encompasses 4 sub-tabs:

• Bidders list
• General charts
• Incremental revenue chart
• Bidder responses times.

Bidder list

General charts

It includes the revenue, bid rate and timeout per bidder.

Incremental revenue