Select inventory for Unfilled Recovery

Last edited: 2025/02/17

First, select the Inventory where you want Unfilled Recovery to be enabled. You can do this in the Inventory tab.

Follow these rules for selecting the inventory:

• Look for ad units with low fill rate,
• Select ad units with AdX “standard” sizes - if you have custom sized ad units that you mostly use for Direct Campaigns, Unfilled Recovery will not be able to create any significant revenue.

In order for Unfilled Recovery to work as efficiently as possible, all unpaid impressions should be transferred to it. This includes all house campaigns but also priority 12 with rate 0. We can setup a passback to show the house ads if needed.

<aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> Learn more about setting a passback.

</aside>

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