Ad units detection & targeting mode

Path in Platform: Inventory > Domain > Edit > General > Advanced settings

Last edited: 2024/05/28

<aside> <img src="/icons/new-alert_red.svg" alt="/icons/new-alert_red.svg" width="40px" /> This feature is applicable only to Yieldbird Platform 2.0

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Targeting / auction type defines how & when Yieldbird Platform generates key value targeting and performs Prebid Auctions.

Available options

• Detect ad units on page load (recommended) In this option Yieldbird will detect which ad units are applicable for each page load independently and perform actions (e.g. run Prebid auction) only for them.

• Detect ad units on page load and lazy load targeting This option is an extension to detecting ad units on page load - the actions (e.g. run Prebid auction) on ad units will be triggered only when the ad unit is within defined distance from user’s viewport (measured in %, so e.g. 200% would mean that the targeting will be generated when the ad unit is located less than 2 viewports away from the user’s current viewport).

  <aside> <img src="/icons/arrow-right_green.svg" alt="/icons/arrow-right_green.svg" width="40px" /> Good Practice: When to switch to this option?

  • When you need to further limit the number of bid requests sent to Bidders, however please bear in mind, that lazy loading the targeting will in fact lazy load your ad units, and will interfere with Lazy Loading in Viewability Tools. </aside>

• Target all ad units from Domain / Page (prefetch) In this option the targeting will be generated for all ad units on Domain, or applicable to a Page (see: Layouts ), regardless of whether they are detected for particular page load. This option requires you to define the div ids on all ad units.

  <aside> <img src="/icons/arrow-right_green.svg" alt="/icons/arrow-right_green.svg" width="40px" /> Good Practice: It is strongly recommended to use Layout when you are using Ad units detection & targeting mode : Target all units at once / prefetch only.

  The main reason for that is that in such scenario Layouts can decrease the size of the JavaScript sent by Yieldbird Tag and make it execute faster which can result in better Core Web Vitals (First Input Delay) and give Prebid Bidders more time to bid.

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  <aside> <img src="/icons/arrow-right_green.svg" alt="/icons/arrow-right_green.svg" width="40px" /> Good Practice: When to switch to this option?

  • When you want to make your Prebid setup faster and improve the GAM’s ad speed metrics. Learn more in GAM documentation: link.
  • When you are using Single Page Architecture </aside>

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