Prebid Analytics Adapters are modules that collect and send data from the Prebid auction to external analytics platforms. They help you track and analyze auction performance, bidder behavior, and revenue impact directly within tools like Google Analytics, Yieldbird Analytics, or other supported platforms.

These adapters require integration with an external account and can be enabled and configured per Domain in the Yieldbird Platform.

Adding Prebid Analytics Adapters

First, add the Analitics Adapter Module to your Workspace, then connect it to specific Domains and optionally adjust its settings.

1. Adding Analytics adapter on Workspace level

To add a Analytics adapterto the workspace and define its default parameters:

1. Go to Global setup > Prebid > Modules > Analytics adapters and click ‘Add new’.
2. Based on your account type, follow the steps below:

   • For Your Own Account:

     1. Select Account type as Own, then choose the Analytics adapter you want to configure from the dropdown menu.
     2. Fill in the required parameters and click ‘Save’. You will be redirected to the overview table of all Analytics adapters where the newly added adapter will appear at the top of the list.

     <aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" />

     In this view, you set Default Parameters that apply to all Domains. If you need to set different parameters for specific Domains you can do it later on (see the paragraph below).

     </aside>

   • For Yieldbird’s Account (used when you do not have a direct contract with the module provider):

     1. Select Account type as Yieldbird, choose the adapter from the dropdown menu, and click ‘Send request’.
     2. The Yieldbird team will handle the whitelisting process and add your Domains to the selected vendor. Once completed, you will be notified and can start using the module.
3. To activate the module on your inventory:

   1. Toggle it <on> at the Workspace level:

      

   2. Activate it for specific Domains (see the instructions below).

Activating Analytics adapters on specific Domains

To enable a Analytics adapter for specific Domains:

1. Go to Global setup > Prebid > Modules > Analytics adapters and click the module you want to activate for a specific Domain.
2. Navigate to the Module params & connection tab.
3. Use the On/off on Domain toggle to enable the module for your selected Domains.
4. Optionally, customize the module parameters for specific Domains:
   • Provide values in the input boxes for the parameters you wish to customize.
   • Leave the input boxes empty to apply the default workspace parameters.
   • For each Domain you can customize a single param or all params.
5. Click Save.

You can also manage Analytics adapters connection directly within the Domains view:

1. Go to Inventory > Domains > select the Domain to edit > Prebid Stack.
2. Scroll down to the Modules paper and use the On/off on Domain toggle to enable the desired Analytics adapter for that Domain.
3. Click Save.

<aside> <img src="/icons/new-alert_red.svg" alt="/icons/new-alert_red.svg" width="40px" />

Attention: Remember - the Adapter will be active on a given Domain only if it is toggled <on> on Workspace.

</aside>

On this page: