Prebid Analytics adapters

Last edited: 2024/06/24

Prebid analytics adapters are used to gather and analyze data related to the performance and behavior of header bidding auctions managed through the Prebid.js framework.

<aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> If you can’t find the Prebid Analytics adapter that you want to add on the list, please let us know!

We can add any Prebid Analytics adapter that is currently compatible with Prebid. Simply ask your Customer Success Manager for the Analytics adapter that you need, and we will add it in the next development sprint.

<aside> <img src="/icons/link_yellow.svg" alt="/icons/link_yellow.svg" width="40px" /> See Analytics Adapters currently available in Prebid.org that can be added.

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Adding an Analytics adapter module

In the Old Platform

Adding your Analytics Adapters on workspace level

First, you must add the Analytics Adapter to the workspace and define its basic parameters. To do that:

1. Go to Prebid Stack > Setup > Modules > Analytics

   

2. Select the adapter from the dropdown of either Brand protection or Analytics and click ‘Add’.

3. Input the necessary parameters, click ‘Confirm’, and later ‘Save’.

Activating your Analytics Adapters on domain level

Then, you must select the domains on which you want the module to work. To do that:

1. Once you have the module added on the workspace level, go to Prebid Stack > Inventory > Domains > select the domain you want to edit

2. Go to the Module connectors section, and toggle it <on>.

3. Select the checkbox next to the Analytics Adapter you want to activate on this domain and click ‘Save’.

   

On this page:

In the New platform

In the new version of the Yieldbird Platform, you can select whether to use your own accounts or Yieldbird’s accounts within the Vendor Specific Modules. The flow is similar regardless of the account type you choose.

1. Adding Analytics adapter on Workspace level

To add a Analytics adapterto the workspace and define its default parameters:

1. Go to Global setup > Prebid > Modules > Analytics adapters and click ‘Add new’.
2. Based on your account type, follow the steps below:

   • For Your Own Account:

     1. Select Account type as Own, then choose the Analytics adapter you want to configure from the dropdown menu.
     2. Fill in the required parameters and click ‘Save’. You will be redirected to the overview table of all Analytics adapters where the newly added adapter will appear at the top of the list.

     <aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" />

     In this view, you set Default Parameters that apply to all Domains. If you need to set different parameters for specific Domains you can do it later on (see the paragraph below).

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   • For Yieldbird’s Account (used when you do not have a direct contract with the module provider):

     1. Select Account type as Yieldbird, choose the adapter from the dropdown menu, and click ‘Send request’.
     2. The Yieldbird team will handle the whitelisting process and add your Domains to the selected vendor. Once completed, you will be notified and can start using the module.
3. To activate the module on your inventory:

   1. Toggle it <on> at the Workspace level:

      

   2. Activate it for specific Domains (see the instructions below).

Activating Analytics adapters on specific Domains

To enable a Analytics adapter for specific Domains:

1. Go to Global setup > Prebid > Modules > Analytics adapters and click the module you want to activate for a specific Domain.
2. Navigate to the Module params & connection tab.
3. Use the On/off on Domain toggle to enable the module for your selected Domains.
4. Optionally, customize the module parameters for specific Domains:
   • Provide values in the input boxes for the parameters you wish to customize.
   • Leave the input boxes empty to apply the default workspace parameters.
   • For each Domain you can customize a single param or all params.
5. Click Save.

You can also manage Analytics adapters connection directly within the Domains view:

1. Go to Inventory > Domains > select the Domain to edit > Prebid Stack.
2. Scroll down to the Modules paper and use the On/off on Domain toggle to enable the desired Analytics adapter for that Domain.
3. Click Save.